Indie SaaS competitor teardowns

Desk Brief

Decision memos for bootstrapped founders asking “fight X or niche down?”

One clear question. One tight memo. Sources included.

Get a brief — $197 intro See pricing

The problem

You need a competitive teardown before you commit time or budget — fight the incumbent, or niche down. You do not need another 40-page deck, a vague “insights” call, or a week of half-finished tabs.

Most teams either guess, or bury themselves in research that never becomes a decision.

The offer

Kit $29 · Intro $197 · Rush $297 · Standard $397

Same fight-vs-niche decision. DIY kit, or we write the memo for you.

Kit

$29

  • DIY templates + sample
  • Worksheet + segment map
  • 3 next-moves checklist
  • Instant download
Get the Kit — $29

What’s included

  • Scoped research on one competitive, market, or customer question
  • 3–5 page decision memo (plain language, no fluff)
  • Cited sources
  • Three concrete next moves
  • Delivery in 5 business days

Process

  1. 1

    Send the question

    You send the question and any context (product, audience, constraints).

  2. 2

    Confirm scope

    We confirm scope in one short reply.

  3. 3

    Research and draft

    We research and draft.

  4. 4

    Receive the memo

    You get the memo — ready to share with a cofounder, advisor, or team.

FAQ

Who is this for?

Indie founders and small B2B teams who need a clear read before a product, pricing, positioning, or go-to-market call.

What kinds of questions work?

Competitive landscape, market sizing / category map, customer segment clarity, “should we enter X / compete with Y” style decisions. One primary question per brief.

Who does the work?

Our AI research team drafts; DINO reviews and delivers. You talk to a person, not a black box.

What if my question is fuzzy?

We’ll help tighten scope before we start. If we can’t deliver a useful brief, we say so up front.

Revisions?

One round of clarifying edits included. Scope changes are a new brief.

Pick one decision you’re stuck on

We’ll turn it into a memo you can use.

Start with a $197 intro brief

Or send a general inquiry